Freight Transport Association’s Van Excellence scheme member, GreenRoad, has announced a new and innovative driver programme ‘Fleet Elite’. This initiative will target fleet drivers and will use an in-vehicle and online feedback system in order to find the best fleet drivers on the road and thus give well-deserved recognition to such drivers on account of their performance.
GreenRoad’s newly updated site will now feature a fantastic blog, offering driver performance insights, alongside pertinent news and advice from GreenRoad and additional industry contributors.
Running on an annual basis, the new Fleet Elite programme will honour drivers who have demonstrated a sustained level of excellence in their driving performance and road safety. Such drivers will be awarded with the prestigious GreenRoad Fleet Elite status- recognised with a formal certificate of achievement.
Karen White, vice-president of product marketing, GreenRoad: “The new GreenRoad Fleet Elite programme is part of our overall driver-centric philosophy. We know that recognition, and particularly peer-to-peer recognition, is a powerful incentive for performance improvement. This is also a terrific way for fleet owners, operators and safety managers to leverage the online GreenRoad data; thus taking our already popular ‘driving green’ scoring system to the next level.”